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2006 Archives ZAPWATER CELEBRATES ITS TWO-YEAR ANNIVERSARY ### ZAPWATER COMMUNICATIONS SELECTED AS AGENCY OF RECORD
FOR Upon completion, the House of Blues Hotel will continue to establish itself as a chic and upscale property that caters to an elite and diverse crowd, amongst business travelers and tourists alike. Zapwater will work with the hotel to incorporate ideas and promotions reflective of these changes, ensuring guests a memorable experience. Located at 333 N. Dearborn along the Chicago River, the AAA Four Diamond, full-service hotel features 353 guestrooms including 23 suites and is part of the Marina City destination development. The hotel “blends artistic influences from Morocco, East India and the American South to create an exotic décor and wild visual experience.” Hotel guests enjoy VIP access to the adjacent House of Blues music hall and restaurant. ### ZAPWATER COMMUNICATIONS UNVEILS ITS NEW LOGO Since opening the doors in December 2004, Zapwater has established itself as a leading boutique public relations agency with diverse corporate, fashion, hospitality and lifestyle clients that extend across three continents. Synonymous with this growth came the creation of a new logo with less focus on political contributions, and more reflective of the diverse company as a whole. Zapwater’s widespread growth in the past four months continues with the addition of travel clients ChinaStar101 and Unscene travel guides, corporate clients TMone and Coldenhove Papier, media clients CS Brides and the Chicago Sun-Times, as well as hotspots Victory Liquors and Empire Liquors. “Our growing client roster represents Zapwater’s depth as an agency. We work to provide the most unique and innovative thinking across a variety of markets and truly love our clients,” said David Zapata of Zapwater Communications. While Zapwater has reinvented its logo, it hasn’t reinvented itself. Its focus remains on creativity, innovative thinking and client service and Zapwater’s new logo hopes to “shout” this for itself! ### ZAPWATER RETAINED BY TWO NEW TRAVEL CLIENTS ### TIVI'S ONE NIGHT STAND Tickets ###
Coldenhove Papier, located in the Netherlands, is a dedicated specialist in technical paper and board, with a living passion for paper. Coldenhove is committed to innovation, long-term development and refining products to meet increasingly demanding customer requirements. Coldenhove’s ability to stand out and flourish is a result of resourceful solutions and the willingness to constantly adapt to a changing world. With the addition of Coldenhove, Zapwater now has corporate clients on three continents. Other paper/printing clients include Ergosoft, Moab, Rayven and Next Wave. ### TMone JOINS ZAPWATER’S CORPORATE PRACTICE “The addition of TMone adds to our burgeoning list of corporate clients, and provides Zapwater with the opportunity to expand our expertise into a new vertical market,” said David Zapata of Zapwater Communications. TMone, located in eastern Iowa, is a leading telesales and marketing firm that provides new customer acquisition, relationship management and database marketing solutions to clients via its contact center and database marketing divisions. The two divisions operate independently while capitalizing on synergies to deliver solutions unique to their industries. The company was founded by Anthony Marlowe and John Burchert, two former MCI top performers. ### ZAPWATER HELPS KICKS OFF FOOTBALL SEASON “We are very excited about this opportunity to work with the prestigious newspaper, and the win adds to Zapwater’s growing number of media clients which includes Modern Luxury’s CS Brides” said David Zapata, of Zapwater Communications. ### ZAPWATER TO HELP SAMANTHA CHICAGO CREATE L.A. FEEL IN THE MIDDLE OF CHICAGO Samantha Chicago is a key addition to Zapwater’s fashion practice led by Senior Publicist Michelle Carney. “Zapwater will work with Samantha Chicago in distinguishing itself as a fresh, relaxed space, with an L.A. feeling in the middle of Chicago,” said Carney. ### ZAPWATER COMMUNICATIONS SELECTED BY TWO HOT NEW BARS TO HIT CHICAGO Eisler is also bringing his magic touch to the Wicker Park neighborhood with the opening of Empire Liquors, slated to open in late September. Located next to the Double Door, Empire will feature similar urban touches as Elm Street Liquors, but will have a more alternative, hipster feel. Patrons will discover unexpected touches, including a coffee-shop vibe where guests can create their own cocktails with flavored syrups. ### ZAPWATER SELECTED BY CHICAGO SOCIAL BRIDES ### ZAPWATER HELPS THROW A CARNIVALE Carnivàle will be an extravagant outdoor street festival complete with merchandise, cuisine, music and entertainment, celebrating cultures from around the world. A family-friendly affair, Carnivàle will cater to an audience of all ages. Children can revel in daytime circus acts and activities, and adults can enjoy nighttime music and specialty spirits, while all can celebrate diverse traditions from around the world. CollaborAction, a world-renowned mixed-media and theatre arts company will be the feature entertainment during both days, from noon to 5 p.m. At night, focus will shift toward adults, with sizzling entertainment and specialty spirits, although alcohol will be served throughout the entire day. Bands include local and national artists such as Sharon Muth, Bandoleros, Liquid Soul, Maggie Speaks and Michael McDermott. ### ZAPWATER STAFF BULKS UP WITH KEY ADDITION ### ZAPWATER COMMUNICATIONS NAMED AGENCY OF RECORD BY NEXT WAVE MEDIA SOLUTIONS Next Wave is an applications-oriented product and business development organization that welcomes challenges to develop products to suit digital printers’ needs. Next Wave’s expertise lies in a broad range of coating, converting and materials technologies. Next Wave strives to be onto the second "wave" of market, product and application development as the first wave crests. Next Wave is the exclusive distributor of leading products from industry giants BASF, Ergosoft and Coldenhove. ### SHOOT SOME POOL, SIP SOME BEER, DO SOME SHOPPING. . . ### ZAPWATER CONTINUES GROWTH AND EXPANSION ### FASHIONISTA EDITOR JOINS ZAPWATER CHICAGO, IL (June 07, 2006) - Zapwater Communications, Inc., one of Chicago’s fastest growing public relations boutiques, is pleased to announce Michelle Carney, Editor of Chicago Fashionista (www.chicagofashionista.com) and Emmy Award-winning Producer is joining the Zapwater team as a Senior Publicist. An Emmy Award-winning television producer and native Chicagoan, Michelle began her career in journalism more than a decade ago with the Tribune Company. During her several years with the leading national media conglomerate, she worked in various writing and producing capacities for CLTV, WGN and Tribune Digital Publishing. With much of her focus on arts and entertainment reporting she made the jump from television broadcasting to features writing in the late 90s. From 2001 through 2004, she served as Managing Editor as well as a Contributing Writer for SCENE Magazine and www.Chicago-Scene.com, a social and entertainment guide for Chicago’s single urban professionals. Instrumental in the launch and growth of this publication, Michelle created an editorial format for restaurant, nightlife, music, fashion and event coverage that Chicago Scene continues to use today. In 2005, Michelle leapt to the World Wide Web to put her passion for fashion to work. With strong insight and enthusiasm for style and pop culture, and an addiction to beauty that could rival a myriad of bad habits, she found a niche for herself at Fashionista, Inc., where she continues to discover emerging local talent and report on the latest styles, trends, designers and shopping destinations on a national level. As a member of the media in a multitude of capacities, Michelle has relevant public relations and marketing contacts and media experience with many organizations. It is this experience that has made the addition of a position with Zapwater a logical next step in her career. While continuing to serve as Editor of Chicago Fashionista, Michelle will take on several roles at Zapwater including Account Management, Media Relations, Strategic Planning, Creative Marketing, Fashion Consulting and her first love, writing. “Michelle brings with her a strong background in fashion, lifestyle and media relations as well as a wealth of experience in many production mediums. We look forward to utilizing her experience to grow the Zapwater brand- especially in the Fashion division,” said David Zapata of Zapwater Communications. ### TWO HOT CHICAGO DESTINATIONS RETAIN ZAPWATER CHICAGO, IL (May 23, 2006) - Zapwater Communications, Inc., one of Chicago’s fastest growing public relations agencies, is pleased to announce two new additions to its restaurant and nightlife practice. Saltaus (1350 W. Randolph St.), a sleek, yet casual destination that skillfully combines Mediterranean and Asian influenced cuisine and Five Star Bar and Grill (1424 W. Chicago Ave.), a rock and roll concept complete with desirable bar foods and a fetish for bourbon have joined the Zapwater client roster. Zapwater has been selected to provide all public and media relations counsel and communications. “Saltaus and Five Star provide two unique opportunities for Zapwater to further expand our expertise in the hospitality industry. Both creative concepts provide a new offering to the city of Chicago and we are extremely excited about the opportunity to introduce the city to them,” said David Zapata of Zapwater Communications. “Saltaus’ mix of Mediterranean and Asian cuisine combined with its new outdoor Zen garden providing guests the perfect lounge area to enjoy the exquisitely satisfying cuisine. Five Star allows for local Chicagoans to kick the trendy bar atmosphere and get back to the rock and roll roots-offering the man’s man bar concept and enticing bar food.” Saltaus Saltaus’ first floor houses the 40-seat bamboo-encased main dining room and a dramatic 30-foot glowing Valencia crema marble bar. The upstairs "Linq Lounge" offers a small bar and relaxed seating, cocktail, and dining area for up to 100, where guests may enjoy a drink and dim sum or the full dinner menu into the late nite hours. The soon-to-open Zen garden is an enchanting outdoor escape featuring beautiful Italian furniture. With seating for 50, this outdoor environment features growing bamboo and energetic architectural surroundings, providing a striking completion that makes Saltaus what it is. The Garden embodies the similar sleekness that Saltaus embraces and provides a raised patio where guests can lounge with friends, enjoy refreshing cocktails from the bar or indulge in the delectable summer menu. Saltaus was recently named one of Chicago Magazine’s “Top New Restaurants” and graced the cover of the annual issue. Five Star Bar and Grill When customers set foot into the unique bar and grill, they will feel as though they’re in a Chicago institution, a neighborhood spot that’s been around for decades where James Dean would have hung out. The interior has a decidedly 1940’s deco vibe, mixed with some modern rock and roll touches. A large, 75 ft. L-shaped mahogany bar anchors the 3,700 square-foot location. The spacious, yet intimate Five Star contains seating areas that will accommodate up to 150 people. Black leather quilted booths hug the west wall, with oversized mirrors, custom lamps and antique fixtures. 14 ft. floor-to-ceiling windows line the entire front of the main room and will open to the sidewalk in the warmer months. Vintage and contemporary posters, alongside an eclectic mixture of items adorn the walls. Five Star specializes in bourbons, carrying 30 American bourbons and offers a special menu highlighting 14 bourbon cocktails. It will also have 16 beers on tap, along with over 20 various types of alcohol. Chef Jason Paskewitz, former Executive Chef of JP and Sushi Samba in Chicago developed a menu for Five Star, featuring “more desirable bar foods.” ### ZAPWATER’S CLIENT ROSTER CONTINUES TO FLOURISH WITH THREE KEY WINS “We are ecstatic with the latest additions to our client roster, seeing each division grow on a monthly basis exemplifies the work we are currently doing,” noted David Zapata, of Zapwater Communications. “We are extremely grateful in the trust our current roster has instilled in us and look forward to the challenge each new client brings.” Tivi (www.tiviwear.com) Tivi Accessories is fast becoming a favorite with fashion-conscious women and men. Designers Paul Lewin and Ryan Wither have found the perfect marriage in their designs – tough and elegant, romantic and distinct. The unique line of accessories combines contradicting materials such as stainless steel, exotic wood and supple leather to create clever and appealing bracelets, purses and necklaces that are on the cutting edge of fashion and art. Rednofive (www.rednofive.com) The upscale nightclub, Rednofive, offers a unique mix between an outrageous level of energy and a loungey atmosphere. As a safehouse to countless stars of screen, sound and sports worlds, Rednofive is centrally located in Chicago's popular river west area. Rednofive marks the first time that a Chicago nightclub has successfully catered to the up-scale "VIP" and industry "urban chic" crowds simultaneously. Concierge Car Service (www.conciergecarservice.com) Concierge Car Service is Chicago’s first luxury and exotic car rental service. Featuring an extremely sophisticated lineup of automobiles, all cars are available for rental and include impeccable customer service and personalized attention to provide a truly luxurious driving experience. Any requested arrangement can be fulfilled. ### ZAPWATER MAKES KEY STAFF ADDITIONS AND A PROMOTION Lindsay Hays has been hired as Senior Publicist to work on Zapwater’s fashion and lifestyle clients. Hays is formerly of Wagstaff Worldwide/Chicago where she managed several restaurant and high-end lounge accounts. Prior to Wagstaff, she worked for Weber Shandwick Worldwide/Chicago, doing public relations in the Financial Services/Corporate Affairs practice. Ali Hazlinger has been hired as a Senior Publicist where she will be working primarily on several of Zapwater’s corporate accounts. Hazlinger joins from Ruder Finn/Chicago where she worked on several of the agency’s key accounts including the opening of Millennium Park. “As Zapwater continues to grow, we are bringing on the best possible talent to serve our clients" said David Zapata of Zapwater Communications, Inc. "Ali and Lindsay have the pedigree of working at some of Chicago’s top agencies. We’re excited to bring their big agency experience to the unique culture of Zapwater.” Zapwater also announces a promotion. Shelly Cellak has been promoted to Senior Publicist. Cellak manages several of Zapwater’s lifestyle and restaurant clients including Bella Lounge, RiNo, Kaze Sushi, and Gem Jewelry Boutiques. ### ZAPWATER COMMUNICATIONS RETAINED BY PRESTIGIOUS PRITZKER MILITARY LIBRARY Zapwater will provide strategic counsel for the library and assist in raising its profile. In addition, Zapwater will be responsible for promoting the library’s weekly programs, which feature the foremost military historians, biographers, best selling authors, scholars, and journalists. Pritzker Military Library was founded in 2003 by Colonel (IL) James N. Pritzker following his retirement after 27 years of military service in the Army, Army Reserves and National Guard. Pritzker’s vision was to create a place where the general public could go to learn about and honor the Citizen Soldier. The library has amassed a collection of more than 11,500 books, audiovisuals, rare prints, personal papers of former citizen soldiers, as well as an online catalogue of their collections. “Zapwater’s track record of working with high profile institutions and individuals along with their involvement in the community gives us the confidence to know that Zapwater can reach the right influencers and help with our continued growth,” commented Edward Tracy, Executive Director of Pritzker Military Library. ### IT’S A WRAP WITH GIFTS TO GO ALONG Each gift bag included:
In addition, a gift was made on behalf “The Cast and Crew of Prison Break” to the USO of Illinois. ### ZAPWATER COMMUNICATIONS CONTINUES TO GROW The latest addition to Zapwater’s growing fashion portfolio, Koros, which means the Greek God of Extravagant Joy, has found its niche in the minds of fashion-forward conscious shoppers. A small boutique located in Chicago’s eclectic West Loop neighborhood, Koros carries designer collections hand-picked by owner Kristen Skordilis, from all over the world. Zapwater will assist Koros with select product and event marketing to complement Koros’ line of designer collections. Zapwater Communications has also been hired by Certified Plastic Surgeon, Dr. Rodger Wade Pielet, to be his personal publicist. A leader in the field of cosmetic and aesthetic surgery, Dr. Pielet has written several scientific articles and has lectured on the topics of plastic surgery and reconstructive microsurgery. Currently, Dr. Pielet is a clinical Associate Professor of Surgery at the University of Chicago. His individualized and unique approach to patient comfort along with his techniques and innovations in cosmetic and aesthetic surgery are the key elements that separate Dr. Pielet from other Surgeons in his field. Dr. Pielet specializes in cosmetic and aesthetic surgery, laser surgery, and general adult and pediatric reconstructive plastic surgery. ### ZAPWATER COMMUNICATIONS, INC. ANNOUNCES ITS OWN CORPORATE SOCIAL RESPONSIBILITY VISION Zapwater Communications announces it will donate a percentage of the first month’s billings of all new clients in 2006 to its two charities; the United Service Organization (USO) of Illinois, a private, non-profit organization which supports the men, women and families of the US Armed Forces, and Court Appointed Special Advocates (CASA) of Cook County which helps abused and neglected children involved in the Juvenile Court and foster care system of Cook County. “At Zapwater, it is our goal to be actively involved in our community, to be socially responsible, and to integrate important causes into our work,” noted David Zapata of Zapwater. “Since launching Zapwater, we have grown rapidly and have been blessed with fantastic clients that allow us to do what we do best. As we continue to grow, I feel that we have a responsibility to give back and supporting these two organizations is a no-brainer.” As part of Zapata’s vision, Zapwater Communications also announces that all employees employed over a year will receive an additional week of vacation time to be used volunteering for any cause of their choosing. “Our most important work in exercising our social responsibilities extends far beyond a monetary donation, rather it lies in our employees being willing and eager to donate their time to causes that they are passionate about,” concludes Zapata. “This allows us to connect to people in all walks of life, to establish new relationships, to find new approaches and new opportunities to be a part of the greater good.” On a side note, Zapwater Communications IS hiring. ### ZAPWATER RETAINED BY BODY ENDEAVORS PILATES STUDIO Founded in 1997 by Certified Pilates Instructor Liv Berger, Body Endeavors has already become a favorite to the celebrity clientele. Local celebs such as Billy Corgan, Jennifer Jason Leigh, and Joan Cusack, have chosen Body Endeavors for their workout and massage. “We chose Zapwater because we believe that they can provide us with the expertise to meet the challenges we face in continuing to build our membership base and our brand,” said Liv Berger of Body Endeavors. “Zapwater’s expertise and experience will be instrumental as we continue to grow our presence and reputation in Chicago.” “We look forward to working with Body Endeavors. Liv has built a company that is socially responsible and her mission is inspiring,” noted David Zapata of Zapwater Communications. “This is a natural partnership for Zapwater as we share her commitment and are proud to be a part of their mission in helping people develop an overall healthier quality of life.” Zapwater Communications, Inc. currently represents some of Chicago’s hottest restaurant and Lifestyle clients including The Bella Lounge, Kaze Sushi, and Gem Jewelry Boutiques. For more information, please visit: Body Endeavors (www.bodyendeavorspilates.com); located at 1528 N, Halsted, Chicago, IL, 312.202.0028 ### THE GODS MUST BE WITH ZAPWATER Venus, located in Chicago’s famous Greek Town, differentiates itself by offering unique Cypriot cuisine. Until Venus opened, there were few Cypriot restaurants outside of Cyprus except in New York and London. Cypriot cuisine consists of imported ingredients and home-style preparation. Venus’ décor along with their authentic Greek music transforms visitors to the Island of Cyprus. Venus is co-owned by Costas Stylianou and Gina Karatasios. Its executive chef is Chef Kostas Anifanti. David Zapata of Zapwater Communications commented “We are pleased that Venus has retained Zapwater for all of its public relations needs. We’re looking forward to sharing with the world this lively and unique restaurant. As they say in Cyprus, Opaa! Zapwater Communications currently serves as publicist/agency of record for some of Chicago’s hottest restaurants and nightlife venues including The Bella Lounge, Kaze Sushi and RiNo Lounge. Venus (www.venuschicago.com) is located at 820 W. Jackson, Chicago, IL. ### ENVISIONIT MEDIA, INC. AND ZAPWATER COMMUNICATIONS, INC. ANNOUNCE STRATEGIC PARTNERSHIP The two Chicago-based companies have already collaborated efforts on several projects together and have recently began jointly pitching select business. Zapwater Communications provides public relations and public affairs support while Envisionit Media provides the advertising and marketing solutions, specializing in web, TV, radio, and print. “The synergy between Zapwater and Envisionit Media allows us to provide our clients an effective balance between image, message, and exposure that not only brand, but sell,” noted Todd Brook of Envisionit Media. “The combined efforts of EnvisionIT Media as advertising agency and Zapwater as PR agency have had documented success with our clients to date.” “I am extremely excited by the partnership,” commented Zapwater’s David Zapata. “Both our companies have a great deal of energy, and our suite of services are very complimentary. The opportunity to offer Envisionit’s high caliber services to my clients will only allow Zapwater to serve them better.” ### ZAPWATER NAMED AGENCY OF RECORD FOR AWARD-WINNING KAZE SUSHI Selected by Chicago Magazine as one of “20 Best New Restaurants” and “15 Best Sushi Spots,” in 2005, Kaze Sushi is Chicago’s premier sushi and Japanese restaurant. Showcasing an innovative menu, seasonal fare and an outstanding service philosophy, Kaze Sushi is continually raising the culinary bar. “We are excited to have been chosen as agency of record for such a respected establishment,” noted David Zapata of Zapwater Communications. “Kaze Sushi is synonymous with culinary innovation in Chicago. It’s going to be a joy to work with and showcase the talent and creativity of Chef Macku.” Zapwater Communications, Inc. will provide all of Kaze Sushi’s public relations support, including media relations and marketing communications.
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