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ZAPWATER COMMUNICATIONS LAUNCHES LEGAL MARKETING SPECIALTY WITHIN CHICAGO (July 1, 2008) Zapwater Communications, Inc., one of Chicago's fastest growing Public Relations agencies, announces a new Legal Marketing Specialty within the agency's growing corporate practice. The specialty will address the growing need of small to midsize law firms looking to differentiate themselves in the competitive field. Allison Evans, who prior to joining Zapwater worked as a creative consultant for numerous high-level attorneys and other legal professionals, will manage client relationships for Zapwater's legal clients. Since 1973, Stephen Passen has regularly handled complex personal injury matters. He has been admitted to practice in Illinois since 1973, and is also admitted to practice before the United States Supreme Court (1980), Seventh Circuit Court of Appeals (1979) and United States District Court for the Northern District of Illinois (1973). ### ZAPWATER COMMUNICATIONS RETAINED BY FELDCO Zapwater Communications has been retained to handle media relations for Feldco as the company continues its expansion in the Midwest region. Expected projects include the grand opening of the company's new Chicago showroom and official expansion into the Milwaukee, WI market. In addition, Zapwater will coordinate media opportunities for Feldco's spokesman, "Installer Dave" Cook. Over the past five years, "Installer Dave" has become a renaissance man of windows, siding and doors and a trusted authority in home improvements. "Installer Dave" has taken on the role of company spokesperson and also handles business development and expansion and new facility opportunities. Zapwater intends to focus on using "Installer Dave's" wealth of knowledge and experience to promote Feldco and offer valuable advice on energy savings, financing options, spring cleaning techniques, preparing a home for harsh weather and determining what products work best for consumers. Founded in 1953, Feldco has become a leader in the home renewal industry, having installed more than 750,000 custom made windows. Feldco is continuously working to improve the value of homes through dependable products delivered with outstanding service. Today, Feldco has five locations in the Chicagoland area as well as a showroom in Milwaukee, WI. For additional information on Feldco, please visit www.4feldco.com ### ZAPWATER COMMUNICATIONS RETAINED Zapwater plans to increase awareness and generate additional exposure for McMahan by showcasing her environmental practices and philanthropic work. Zapwater will also work collectively with McMahan's marketing and management team, and assist with Lynn's branding and creative marketing efforts for Trinity. Trinity is a boutique building and development company that focuses on sustainable, environmentally friendly products and practices. Trinity currently has projects in Illinois, Wisconsin, Colorado and Parrot Cay, a private island in the Turks and Caicos. McMahan has devoted her entire life to living "green." With extensive experience, knowledge and true passion for the green life, she focuses on finding ways to live environmentally sound without compromising luxury. For additional information on Lynn McMahan, please visit www.lynnsgreen.com ### ZAPWATER COMMUNICATIONS RETAINED BY CHICAGO Zapwater will work collectively with the event planning company, McGowan, Durpetti & Associates. This blacktie soiree will take place at Chicago Scenic Studios in the Goose Island neighborhood on September 13, 2008 from 8:30 p.m. to 1:00 a.m. All proceeds from Green Tie Ball support the efforts of Chicago Gateway Green. Solely dedicated to greening and beautifying the region's expressways, gateways and communities, Chicago Gateway Green was founded in 1986 to benefit the environment and improve the quality of life for millions of Chicagoland residents and annual visitors. Greenivale is a celebration of the sights and sounds of Carnivale from around the world with New Orleans, Rio and Venice all under one roof. The gala will feature culinary offerings from dozens of Chicago's finest restaurants, alluring libations, charitable gaming and fabulous live entertainment. For additional information on the Green Tie Ball, please visit www.greentieball.org ### ZAPWATER HIRES DIRECTOR OF BUSINESS DEVELOPMENT Prior to joining Zapwater, Evans worked as a creative consultant for numerous high-level attorneys and other legal professionals in the Chicagoland area. For the past five years, she has built and maintained strong relationships with many of them. In her role as a design specialist, Evans provided expert advice and developed design strategies to pitch to large trial teams. She worked with senior level executives consulting for large-scale projects and was responsible for upholding each client relationship. Evans has gained invaluable experience that will greatly benefit her success as the
### ZAPWATER CHOSEN TO INTRODUCE CHICAGO'S FIRST DRESS-ONLY BOUTIQUE CHICAGO, IL (May 5, 2008) Zapwater Communications, one of Chicago's fastest growing Public Relations agencies, is pleased to announce the newest client addition to its Lifestyle practice. Zapwater has been retained to handle media relations, event management and opening logistics for le Dress, the city's first dress-only boutique, that will open in May in Chicago's Wicker Park neighborhood. Zapwater will formally present the boutique to local and national media. ### ZAPWATER COMMUNICATIONS RETAINED BY DELTAK Deltak is focused on extending the mission, programs and reach of traditional universities to a broader geographic and more diverse population of students through online education. By partnering with prominent universities, Deltak helps its academic partners increase profitability by recruiting online student populations, all while maintaining their brand integrity and academic mission. "We are honored to have been chosen by Deltak as a preferred communications partner," commented Zapwater's President David Zapata. "We're excited to begin working with an established leader in online learning and the fine institutions that they partner with." ### ZAPWATER HIRES FIRST CFO Chicago, IL (April 14, 2008) – Zapwater Communications, Inc. is pleased to announce the addition of its first Chief Financial Officer, Mayra Camara. Camara brings an extensive background in both accounting and financial services as well as employee management experience. Camara will be responsible for strategic business planning, budgeting and forecasting, daily account functions and assisting with continued growth and expansion. Most recently, Camara was the Manager of Analytics and Assessments for Cohen Financial. She began her career as an accountant in tax, audit and corporate capacities. After five years in accounting, working for KPMG LLP and Peoples Energy, Mayra shifted her focus to real estate finance Prior to joining Cohen Financial, Camara served as the Vice President of Finance for Landmark Properties LLC, where she supported relationships between the company, its lending institutions, financial consultants and joint venture partners. She also spent six years at General Growth Properties, Inc. where she eventually graduated to Senior Manager of Financial Services. In this role, she was responsible for the hiring, training and project management of a department of fifteen analysts. “This is an exciting time for Zapwater. As we continue to grow aggressively, we need someone of Mayra’s experience and reputation,” states David Zapata, President of Zapwater Communications. “Her knowledge will be a tremendous asset as we continue our growth and planned expansion.” Throughout her career, Camara has gained extensive financial and accounting experience as well as invaluable employee management experience. She looks forward to contributing her talents to Zapwater Communications in her exciting new role as CFO in a new and ever-changing industry. For more information, please contact Zapwater Communications, Inc. at (312) 943-0333. ### ZAPWATER COMMUNICATIONS WINS TWO PRESTIGIOUS BULLDOG AWARDS SAN FRANCISCO, CA (April 7, 2008) – Zapwater Communications, Inc., one of Chicago’s fastest growing Public Relations agencies, has been named the recipient of two 2008 Bulldog Awards. ### ZAPWATER COMMUNICATIONS ADDS TWO NEW CLIENTS TO LIFESTYLE PRACTICE CHICAGO, IL (March 26, 2008) – Zapwater Communications, Inc., one of Chicago’s fastest growing Public Relations agencies, announces the additions of both The Abbey Resort and Fontana Spa in Lake Geneva and The Iron Horse Hotel in Milwaukee to its list of hospitality clients. Zapwater has been retained to raise the visibility and profile of both properties in Chicago, the Midwest and other important feeder markets. ### ZAPWATER’S GROUP DIRECTOR TAKES A ‘STEP UP’ “I am excited to utilize my personal and professional resources and relationships to empower women of all ages as well as help recruit new members and sponsors to the Chicago Chapter of Step Up,” states Advani. “I am passionate about continuing to grow in my philanthropic endeavors with the organization and look forward to my role on the board.” As a new member of Step Up’s Board of Directors, Advani will participate in various philanthropic projects geared toward assisting women and girls in need. The programs include teen empowerment, professional mentorship, women’s health and social networking. Step Up Women’s Network is a nationwide non-profit membership organization devoted to strengthening community resources for women and girls. It enables professional women to lend a helping hand in their community by offering their education, support and social networking skills. With the involvement of many dynamic women, the organization is able to provide underserved women and girls with the tools they need to build a brighter future. For over a year now, Advani has been at the helm of the lifestyle practice at Zapwater handling client relations, developing new business opportunities, and overseeing fashion, entertainment, education, and hospitality accounts for the agency. She has worked on several accounts such as trend jewelry line K.Amato, Japanese fusion restaurant RA Sushi, specialty shoe store Grace, HGTV personality Kelly Edwards, Sundance 2008 event for the Illinois Film Office, and education publishing company Shakespeare Squared, to name a few. ### ZAPWATER’S STAFF CONTINUES ITS EXPANSION Most recently, Holly worked at L.C. Williams & Associates where she specialized in home and corporate clientele such as Electrolux, Eureka, Shoplocal.com and U.S. Cellular. Ramsey began her career at Weber Shandwick Worldwide/Chicago, where she worked closely with national consumer clients Sears Roebuck and Co., Campbell’s and Staples. Her passion for PR has resulted in both national and local media attention for clients, strong relationships with media and the desire to create and execute innovative PR plans and events. She is looking forward to focusing on the fashion and lifestyle clients on the Zapwater roster and working to expand the rapidly growing firm. Ramsey received a Bachelor of Arts degree in Political Science from The Ohio State University in 2005. ### HUB 51 RETAINS ZAPWATER COMMUNICATIONS Chicago, IL (February 28, 2008) – Zapwater Communications, Inc. announces it has been retained by R.J. and Jerrod Melman to launch their new venture, HUB 51. HUB 51 is the first creation from a new corporation that will run independently of, but be affiliated with Lettuce Entertain you Enterprises, Inc.Zapwater, one of Chicago’s fastest growing public relations agencies, will be handling media relations and grand opening logistics of the new River North establishment, slated to open summer of 2008. ### ZAPWATER TO HANDLE MEDIA RELATIONS AND EVENT LOGISTICS AT The Flashpoint Academy party will also honor the Sundance premiere of the film “The Merry Gentleman,” one of this year’s Illinois submissions to the festival. The movie, directed by Michael Keaton and written by Ron Lazzeretti, is a romantic fable that features Keaton in a lead role. ### ZAPWATER LAUNCHES ZAPWATER TV With millions of video clips, daily uploads and a rapidly increasing audience, the world’s first online video network has become a valuable marketing tool. From businesses to bands to Oprah and P. Diddy, millions are using YouTube to share, promote and heighten awareness. Because Zapwater is always on top of the latest technology, it’s now using YouTube to showcase its clients. Known for its use of social networking tools, “The Zap Blog” was launched in 2007. It offers a more behind-the-scenes look into Zapwater, providing a casual forum for reflection and discussion. Zapwater’s YouTube Channel offers a forum dedicated solely to Zapwater clients. “We have seen great response to the Blog and are using this as another outlet to showcase the breadth and depth of our client roster,” said David Zapata of Zapwater Communications. Visitors can view Kanye West’s press conference at Hotel Sax, to a “Today Show” appearance by Father’s Rights attorney Jeffery Leving or decorating tips from HGTV star Kelly Edwards on ABC News Chicago. Zapwater invites you to learn, share and watch. Check back frequently to see more of Zapwater’s clients’ greatest hits, clips and happenings. ###
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