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ZAPWATER COMMUNICATIONS HIRES FIRST CREATIVE DIRECTOR CHICAGO, IL (March 1, 2010) - Zapwater Communications, Inc., the Midwest's premier boutique public relations agency, announces the addition of Jenn Lake as the agency’s first Creative Director. In the newly created role, Jenn will oversee the creative direction of the firm and key accounts. She will also direct all marketing initiatives, brand growth and expansion, while also identifying potential partnerships and collaborations, and directing all new business development. Prior to joining Zapwater Communications, Jenn served as the Vice President of Skirt PR, a fashion, beauty, and lifestyle agency. While there, she lead the agency’s fashion and lifestyle divisions while overseeing some of the agency’s largest accounts. Throughout the course of her career, Jenn has quickly positioned herself in the industry as one of the leading young professionals with a reputation for exceeding client expectations with exceptional work and results. With extensive local, regional, and national media relationships, she consistently delivers out-of-box thinking and strategies that captures the attention of both media and consumers. ### Best Foot Forward Retains Zapwater Communications CHICAGO, IL (March 1, 2010) - Zapwater Communications, Inc., the Midwest's premier boutique public relations agency, has been retained by Best Foot Forward, a new, comprehensive dating concierge service. Clients of Best Foot Forward are exposed to the full gamut of dating and lifestyle services; including a personality assessment, head shots, makeup consultations, dating profiles, nutrition, fitness and more. Founded by Dana Lyon and Rachel Canis, Best Foot Forward is dedicated to preparing and educating clients to enter or re-enter the dating market in a confident and successful manner. Whether enlisting in the one-hour “wing-man” service to personal styling and grooming sessions, this company goes above and beyond for their clients. Best Foot Forward memberships will become available in April 2010. Zapwater Communications has been tapped to oversee ongoing local and national media relations, the development and implementation of a high-profile launch event, ongoing management of collaborations and partnerships, and assist with various marketing initiatives and social media efforts. ### Zapwater Communications Adds ForYourParty.com and CHICAGO, IL (February 22, 2010) - Zapwater Communications, Inc., the Midwest's premier boutique public relations agency, has been retained by ForYourParty.com and BeforeYourParty.com, two personalized product websites that sell custom accessories, favors, invitations, and save-the-dates for all special occasions. Founded in 2003, President, Sari Mintz has built a party planning empire with these two websites. Consistently named by media like InStyle, Brides, and Martha Stewart Weddings as “the best websites for personalized accessories and invitations,” their personalized products are seen in celebrity weddings and some of the most exclusive parties from coast to coast. Zapwater will oversee media relations and marketing initiatives, in addition to developing strong partnerships to help expand the business on a retail level. The agency will also assist with social media efforts, in order to continue to increase awareness about the brand online. The account will be managed by Holly Winter, Director of Lifestyle at Zapwater Communications. For more information about ForYourParty.com and BeforeYourParty.com, please visit www.foryourparty.com and www.beforeyourparty.com. ### Zapwater Communications Expands Hospitality Division with Three New Clients CHICAGO, IL (February 18, 2010) - Zapwater Communications, Inc., the Midwest's premier boutique public relations agency, has been retained by three new hospitality clients including Lumen, Duchamp, and Zealous Restaurant. Zapwater Communications has been tapped to assist with ongoing media relations on a local and regional level for all locations. The agency will also oversee all marketing initiatives, promotions, partnerships, and special events moving forward. Under the direction of Chef and Owner, Michael Taus, Zealous is celebrating its' fifteenth anniversary as Chicago's River North destination for contemporary American dishes with global influences. This is Taus' original restaurant and features an eclectic menu and elegant ambiance. The dining room is the 15-foot glass-enclosed wine cellar that houses the restaurant's 750+ wine selections. Taus also serves as the Executive Chef at Duchamp, an American eatery with a global twist in Bucktown. Duchamp's menu consists of both small and large plates, as well as communal dining tables and a beautiful outdoor dining space used during the warmer months. Lumen, on the other hand, is a contemporary lounge and bar environment that blends modern design and sleek architecture with music and mixology. Located on the West Side, Lumen is the brilliant brainchild of entrepreneurs Nick Podesta and Jason Freiman. Lumen, Duchamp, and Zealous join a growing list of hospitality client including Blue Plate and its highly acclaimed restaurants Park Grill and Rhapsody; and Ra Sushi’s Chicagoland locations. For more information about Lumen, Duchamp and Zealous, please visit ### The Chicago Red Stars Retain Zapwater Communications CHICAGO, IL (February 14, 2010) - Zapwater Communications, Inc., the Midwest's premier boutique public relations agency, has been retained by the Chicago Red Stars, a member of the Women's Professional Soccer League (WPS) for ongoing marketing and public relations efforts. The addition of the Red Stars to Zapwater's client roster adds to the agency's continued expansion into the sports and entertainment markets. The Chicago Red Stars are one of six founding members of the WPS, playing their home games at Toyota Park in Bridgeview, IL. Lead by head coach, Emma Hayes and a roster of 22 star athletes, the team offers an affordable experience and enjoyable destination for sports fans and soccer enthusiasts of all ages. The agency has been tapped to oversee ongoing media relations, cross-promotions and partnership opportunities. Through strategic initiatives, the agency will support general branding, drive ticket sales for the 2010 season, and heighten the overall awareness of the Chicago Red Stars. The agency will also implement innovative special events at Toyota Park and oversee all social media efforts. The agency has been tapped to oversee ongoing media relations, support general branding, and heighten the overall awareness of the Chicago Red Stars. "We are thrilled to be working with one of Chicago's premier sports teams, the Chicago Red Stars," explains David Zapata, president of Zapwater Communications. "Our agency will create innovative promotions, events, and participate in extensive media relations to keep the Red Stars top-of-mind with target audiences." For additional information about the Chicago Red Stars, please visit http://www.ChicagoRedStars.com. ### Bittersweet Memories Partners with Zapwater Communications CHICAGO, IL (February 11, 2010) - Zapwater Communications, Inc., the Midwest's premier boutique public relations agency, announces a new partnership with A Blending of Bittersweet Memories, a soon-to-be published cookbook featuring recipes and stories of lost loved ones. A portion of the proceeds from the cookbooks will be donated to a breast cancer charity. The author behind the cookbook and project is Chicago native, Emily Hoffman. Hoffman lost her mother, Renée Israel, to a hard-fought battle with breast cancer. Renée was a renowned cook and party host, who loved bringing people together through food and entertaining. Hoffman is currently seeking recipes and stories from people of all backgrounds to celebrate the lives, legacies, and treasured recipes of the past. She hopes that through this effort, those grieving from the loss of a loved one can find comfort through shared memories. Zapwater Communications will assist Bittersweet Memories with all cause-related marketing initiatives. Zapwater will help Hoffman increase visibility of the cookbook, Bittersweet brand, and recipe submission process. "We are proud to partner with this incredible project," explains David Zapata, president of Zapwater Communications. “This is one more way we can show our agency's continued commitment to charitable work and partnerships." Zapwater encourages all of its clients to engage in CSR initiatives and will especially look for ways to cross-market Bittersweet with the agency's existing clients. Over the past five years, Zapwater Communications has raised over $100,000 for charity through client events and strategic partnerships/initiatives. For additional information about A Blending of Bittersweet Memories, please visit http://www.bittersweet-memories.com ### Fox Valley Institute Retains Zapwater Communications CHICAGO, IL (February 7, 2010) - Zapwater Communications, Inc., the Midwest's premier boutique public relations agency, announces it has been retained by the Fox Valley Institute for Growth and Wellness. Fox Valley Institute is Illinois' foremost health facility that offers a variety of specialized counseling services for individuals, children, and adolescents, in addition to marriage, family and group guidance. Zapwater has been retained to increase visibility for Fox Valley Institute and lead ongoing media relations for the facility and founder, Dr. Laura Bokar. Zapwater will assist with the expanding awareness of the Institute to increase its range of clientele, which also includes premier lifestyle, education and health-oriented facilities. The Fox Valley Institute, based in Naperville, IL, opened its doors in 2001 to provide people with psychological assistance through seminars and coaching, in addition to personal counseling and testing to help assess personalities and health issues with its patients. Specializing in psychotherapy, an interactive healing process, Fox Valley uses personal sessions to get to the root of the patient’s problems and help put them on the road to recovery. The Institute has expanded into a large team comprised of clinical psychologists, child therapists, social workers, and clinical therapists who aid patients in all areas of illness or personal pressures. "We are thrilled to work with Fox Valley Institute to expand awareness of their facility, practitioners and services," explains David Zapata, president of Zapwater Communications. "We believe that through targeted and strategic initiatives, we can spread the word about the wonderful things they are accomplishing through their services." The account will be managed by Sarah Marseille, senior publicist at Zapwater. Marseille also manages the Barton Healthcare account. For additional information about The Fox Valley Institute for Growth and Wellness, please visit http://www.fvinstitute.com ### HSMAI HONORS ZAPWATER COMMUNICATIONS WITH A PLATINUM AWARD IN ITS 2009 ADRIAN AWARDS COMPETITION NEW YORK, NY (February 2, 2010) – The Hospitality Sales & Marketing Association International (HSMAI) recognized Zapwater Communications, Inc. with a Platinum Adrian Award for Public Relations excellence for its winning entry in the 53rd annual Adrian Awards Competition, the largest and most prestigious travel marketing competition globally. HSMAI paid tribute to Zapwater for its work on behalf of Hotel Sax Chicago during the 20th annual HSMAI Adrian Awards Gala, a black-tie affair attended by top agency, hospitality, travel and tourism marketing executives, on Feb. 1, 2010 at the New York Marriott Marquis. Zapwater Communications is the Midwest's premier boutique public relations agency. HSMAI's Platinum Adrian Award was presented to the agency for its highly creative "Turning Regular Joes into J-Lo's" packages and publicity program developed for the Hotel Sax Chicago. The Zapwater-developed concept, which allows hotel guests to stay in rooms with amenities found in celebrity riders, garnered national media attention including a feature story on ABC's Nightline. This year's contest attracted nearly 1,100 entries from around the world, with entries judged by top executives from all sectors of the industry. Only 20 Platinum awards were given out. "We are truly humbled by HSMAI's accolades," said David Zapata, president of Zapwater Communications. "To be named in the same breath as some of the world's best agencies and for our ideas and work to singled out as one of the twenty best travel marketing initiatives in the world last year is a testament to the creativity and hard work of the entire Zapwater team. Thank you for such an incredible honor." This is the eighth major award for public relations excellence received by Zapwater in the past two years. This includes two previously announced Gold Adrian Awards. "The entries we received this year showcased the high level of creativity, innovation and aptitude from travel-related industry and agency professionals," said Fran Brasseux, executive vice president of HSMAI. "The Adrian Award winners wowed the judges with thought-provoking entries that generated strong ROI, and the Platinum winners are the “best of the best." In addition to celebrating Zapwater's award-winning work, the Gala honored lifetime achievement and the "Top 25 Most Extraordinary Minds in Sales and Marketing." Case studies on each of the Platinum Award winners will be featured in an upcoming HSMAI publication, and all winning entries are accessible by HSMAI members in the Adrian Awards Winners Gallery online at www.adrianawards.com. ### ZAPWATER COMMUNICATIONS ADDS LUXURY JEWELRY COLLECTION TO CLIENT ROSTER CHICAGO, IL (February 1, 2010) – Zapwater Communications, Inc., the Midwest's premier boutique public relations agency, today announces the addition of Dana Rebecca Designs to its client roster. Dana Rebecca Designs is a fine jewelry collection featuring diamond and gemstone necklaces, earrings, bracelets, rings, and cufflinks. The company has retained Zapwater to coordinate ongoing media relations nationwide, celebrity and stylist seeding, events, and promotions. Third generation jewelry designer, Dana Levy, is the radiant accessory architect of the Dana Rebecca Designs collection. As a Chicago native, Levy started designing jewelry when she was 16 years old with her collection, ITSADANA. As a graduate of the University of Texas and Gemological Institute of America in Carlsbad, California, Levy designs pieces based on her two sources of inspiration – travel and the people in her life. Dana Rebecca Designs jewelry is currently sold online and select fine jewelry store across the country including Intermix on Rush Street in Chicago. The collection has also been worn by numerous celebrities including Leighton Meester, Oprah Winfrey, Ashley Tisdale, and Katy Perry to name a few. The Dana Rebecca Designs account will be managed by Holly Winter, Group Director, Lifestyle at Zapwater Communications. For more information on Dana Rebecca Designs and to view styles from the collection, please visit www.danarebeccadesigns.com. ### ZAPWATER COMMUNICATIONS ADDS FIRST RETAIL FOOD BRAND TO CLIENT ROSTER CHICAGO, IL (December 22, 2009) – Zapwater Communications, Inc., the Midwest's premier boutique public relations agency, today announces the addition of Mustard Girl All-American Mustards to its client roster. Mustard Girl, a Midwest-based company offering unique and savory line of all-natural gourmet mustards, has retained Zapwater to build brand awareness through ongoing media relations and promotions. Mustard Girl is the brainchild of entrepreneur Jennifer Connor. Connor, a Madison, WI native and University of Wisconsin Madison graduate, embarked on her business venture in 2005 after a farmer friend, knowing full well of Connor's affection for mustard, passed his secret mustard recipe on to her. It was this recipe that inspired Connor to start a company based solely on her passion for the classic condiment. Mustard Girl products are currently sold online and are available in more than 750 grocery retail outlets throughout Illinois, Missouri and Wisconsin. Mustard Girl mustards are also currently used by top chefs in various award-winning Chicago restaurants such as Hub51, LuxBar, Casey Moran’s and Food Life in Chicago's Watertower. "We are excited for the opportunity to stretch our PR talents into the consumer retail food space," said David Zapata, president and founder of Zapwater Communications. "Jennifer brings a great story and an outstanding mustard product to the Midwest. Zapwater will work to secure the recognition Jennifer and her mustard line deserves to bring her company and mustard distribution to the next level." For more information on Mustard Girl All-American Mustards and a full listing of purchase locations, please visit www.mustardgirl.com. ### HSMAI TO HONOR ZAPWATER COMMUNICATIONS WITH TWO GOLD AWARDS NEW YORK, NY (November 15, 2009) – The Hospitality Sales & Marketing Association International (HSMAI) will recognize Zapwater Communications, Inc. with two Gold HSMAI will pay tribute to Zapwater Communications during the 20th annual HSMAI Adrian Awards Gala, a black-tie affair attended by more than 1,000 hospitality, travel and tourism marketing executives, on Feb. 1, 2010 at the New York Marriott Marquis. Zapwater will be recognized for its work on behalf of the Hotel Sax Chicago. Its campaign Introducing The Hotel Sax Chicago has won a Gold Adrian Award in the Re-Launch of Existing Product Category. Zapwater’s creative concept Hotel Sax: Turning Everyday Joes into J-Los won a Gold Adrian Award in the Feature Television Placement category. In addition to celebrating Zapwater’s award-winning work, the Gala honors lifetime achievement and the “Top 25 Most Extraordinary Minds in Sales and Marketing.” All winning entries will be accessible in the Adrian Awards Winners Gallery online following the gala at www.adrianawards.com. Visit www.AdrianAwards.com for more information on tickets/table purchases. Adrian Awards benefactor partners are DEPARTURES Magazine, Google, TravelCLICK and TripAdvisor. ### RASMUSSEN INC. RETAINS ZAPWATER COMMUNICATIONS CHICAGO, IL (October 20, 2009) – Zapwater Communications, Inc., the Midwest's premier boutique public relations agency, announces it has been retained by Rasmussen Inc. for marketing communications work across the organization’s operating units which include Rasmussen College and Deltak edu. Rasmussen is a premier provider of online education experiences delivering Bachelor, Associate, and Advanced degree programs through a network of online and support campuses. Zapwater has been retained to expand corporate communications for Rasmussen Inc., as well as ongoing public relations support for Rasmussen College and its 17 campuses. Zapwater has worked with Deltak for over two years and will continue to provide media and public relations support to the Rasmussen subsidiary and its partner institutions. Rasmussen Inc. was formed in 2004 to combine its proven online education practices with established, accredited academic institutions looking to expand their reach thereby better supporting the long-term needs of their respective students, the employers of their graduates and the communities they collectively serve. Rasmussen College is a private, regionally accredited college offering career-focused Bachelor’s and Associate’s degrees. Walter Rasmussen founded the College in 1900 with a mission to deliver top-notch educational programs that answer the demands of the growing business environment. Deltak edu has served as a silent contributor to the success of its partner institutions for more than a decade. With history dating to 1996, Deltak has become a recognized and respected industry leader in higher education. To date, the organization has collaborated with many leading institutions to support their move to offering their graduate degrees online. To date, Deltak partners offer over 75 Master’s and Doctoral degrees to students from any distance. . These prestigious institutions have been able to expand the reach of their graduate programs and increase enrollments and revenue through their relationship with Deltak. For additional information about Rasmussen Inc., please visit http://corporate.rasmussen.edu/ ### ZAPWATER COMMUNICATIONS ADDS THE SCHOOL OF FLOWER DESIGN TO EXPANDING EDUCATION AND LIFESTYLE CLIENT ROSTER CHICAGO, IL (October 7, 2009) – Zapwater Communications, Inc., the Midwest's premier boutique public relations agency, is excited to announce the addition of the School of Flower Design to its client roster. The school, started by award-winning designer Michael Gaffney, has retained Zapwater to coordinate and execute targeted media relations to raise awareness nationwide. The School of Flower Design currently offers classes in New York, Chicago, San Francisco, Milwaukee and Minneapolis. The school provides a hands-on floral design experience, walking students through an intense, four-week course designed to teach them the fundamentals of florals. Zapwater has been tapped to introduce the school and its programs to local, regional and national contacts across all mediums of media including print, broadcast and online. For additional information about The Chicago School of Flower Design and their services, please visit www.chicagoflowerdesign.com ### ZAPATA NAMED TO BOARD OF DIRECTORS OF PUBLICITY CLUB OF CHICAGO CHICAGO, IL (August 24, 2009) Zapwater Communications, Inc. is proud to announce that President and Founder David M. Zapata has been named to the board of directors of the Publicity Club Chicago (PCC). The Publicity Club of Chicago is the nation's largest independent public relations membership organization. Since 1941, the PCC has been providing educational and networking opportunities for Chicago's elite public relations practitioners. “As a longtime member of the Publicity Club of Chicago, I am truly honored to join this amazing board. I look forward to helping guide an organization that means so much to the public relations industry in the great city of Chicago.” ### KEVIN METZ JOINS ZAPWATER AS VICE PRESIDENT CHICAGO, IL (August 17, 2009) Zapwater Communications, Inc., the Midwest’s premier public relations boutique agency, has announced the addition of Kevin Metz as Vice President. In his new role, Metz will be tasked with developing a strategic marketing and business development plan for Zapwater as an agency, in addition to overseeing client service and leading the agency’s growing Corporate practice. Metz brings more than 12 years of agency and client-side experience to Zapwater and has been instrumental in establishing strategic, proactive campaigns that integrate traditional public relations tactics with innovative new media channels. Metz’s background is exceptionally well-rounded, representing both BtoC and BtoB clients in a number of markets including technology, sports/entertainment/hospitality, building materials, healthcare and consumer package goods. During his career, Metz has managed and developed strategic and effective PR programs that generate high levels of positive visibility for clients. Through a combination of aggressive media/analyst outreach, successful press events/briefing tours, effective crisis communications and leveraging social media channels, Metz has proven himself time and time again to be a true “go-to guy” in the world of modern public relations. Prior to working at Zapwater, Metz most recently served as Associate Director of Public Relations at GyroHSR, a leading global BtoB agency, representing clients such as USG Corporation, Morton Salt, United Stationers, ALLIED Van Lines and SIRVA. In previous roles, he has managed account teams and media/analyst relations for clients such as Research in Motion (Blackberry), Harley-Davidson, AMI Semiconductor, Bowe Bell+Howell, IBM, Misys Healthcare Systems, Pulte/Del Webb Homes and US Oncology. ### ZAPWATER COMMUNICATIONS WINS TWO SILVER TRUMPETS FROM PCC CHICAGO, IL (May 14, 2009) - Zapwater Communications, Inc., one of Chicago’s fastest growing Public Relations agencies, continued its winning ways at today’s Publicity Club of Chicago Golden Trumpet Awards ceremony. Zapwater won two Silver Trumpet trophies in recognition of its outstanding work in the “Marketing” Category. These are the fourth and fifth major awards in public relations excellence earned by Zapwater in the past two years.Zapwater was awarded a Silver Trumpet for its work on behalf of the Hotel Sax Chicago. Its campaign “Introducing the Hotel Sax Chicago” is the second major award for Zapwater’s efforts on behalf of the hotel, making it one of the most recognized publicity campaigns for an independent hotel property. Zapwater also won a Silver Trumpet for “Lettuce Introduce you to Hub 51,” a publicity campaign introducing Chicago to River North restaurant Hub 51. The Publicity Club of Chicago is the nation's largest independent public relations membership organization. Since 1941, PCC has been providing educational and networking opportunities for Chicago's elite public relations practitioners. PCC offers its members the opportunity to further develop their professional skills, network and exchange information and ideas with their peers in a variety of forums. ### ZAPWATER COMMUNICATIONS ADDS TWO HOSPITALITY CLIENTS TO EXPANDING CLIENT ROSTER CHICAGO, IL (April 6, 2009) – Zapwater Communications, Inc., the Midwest's premier boutique public relations agency, announces the addition of both the Intercontinental Chicago O’Hare and Elate Restaurant in Hotel Felix to its hospitality client roster. Zapwater has been retained to handle public relations, event management and positioning for both clients. Elate Restaurant in Hotel Felix is Chicago’s newest, upscale American Eclectic restaurant, serving an authentic, varied menu of flavors within a contemporary, casually sophisticated ambiance. The restaurant is located in Chicago’s all-new, eco-friendly boutique hotel, Hotel Felix. Intercontinental Chicago O’Hare and Elate Restaurant join a growing list of hospitality client including Hotel Sax Chicago; Blue Plate and its highly acclaimed restaurants bluprint, Park Grill and Rhapsody; and Ra Sushi’s Chicagoland locations. ### ZAPWATER COMMUNICATIONS ADDS BARTON HEALTHCARE TO CLIENT ROSTER CHICAGO, IL (February 23, 2009) – Zapwater Communications, Inc., the Midwest's premier boutique public relations agency, announces the addition of Barton Healthcare to its client roster. Barton is one of the largest caregivers in Illinois. Zapwater has been retained to handle media relations and positioning for Barton Healthcare, as well as develop a social media strategy for the company. In addition, Zapwater will assist Barton in monitoring and developing communications strategies around pending legislative issues. Since 1965, Barton Healthcare has formed various unique communities committed to providing ground-breaking programs so individuals can enjoy healthier, more pleasing lives. Today, Barton manages supportive living, skilled nursing, mental health and behavioral health facilities throughout Illinois. For more information, visit http://www.bartonhealthcare.org. ### ZAPWATER COMMUNICATIONS STARTS OFF THE NEW YEAR CHICAGO, IL (February 9, 2009) Zapwater Communications, Inc., the Midwest's premier boutique public relations agency, is proud to announce the addition of Blue Plate to its hospitality client roster. Zapwater will coordinate media relations, develop a social media campaign and assist with event management for Blue Plate Catering as well as, their three restaurants: Rhapsody at the Symphony Center, Park Grill in Millennium Park and bluprint at the Merchandise Mart. Zapwater will be assisting with the enhancement of their brand, as well as working on media relations for the corporate and catering aspects. In addition to being the top catering company in Chicago, each of Blue Plate’s uniquely conceived restaurants have quickly become an integral hospitality center within their respective world-renowned locations. "Zapwater Communications is excited to be working with such an incredible brand as Blue Plate," said Zapwater’s David Zapata. "We’re looking forward to reintroducing Chicago to this remarkable company, its catering services and its amazing restaurants." The Blue Plate account will be managed by Hospitality Group Director, Annie Neyman. ### ZAPWATER ENDS 2008 WITH ITS FOUR-YEAR ANNIVERSARY CHICAGO, IL (December 22, 2008) - Zapwater Communications Inc., one of Chicago’s fastest growing Public Relations agencies, is proud to celebrate its four-year anniversary. Since opening in December 2004, the company has established itself as one of Chicago’s most innovative boutique agencies. Zapwater Communications saw continued growth in 2008 through both revenue and number of employees. Client highlights included the opening of HUB 51 and unveiling of Hotel Sax. New clients in 2008 included The Iron Horse Hotel, Gibsons’ Restaurant Group and Halo [For Men] bringing the total number of clients to over 30. In addition to new clients, Zapwater expanded their practice areas to include a legal marketing practice. Zapwater also received industry recognition in 2008, winning three awards for its work. Awards included:
### ZAPWATER COMMUNICATIONS RETAINED BY HALO [FOR MEN] CHICAGO, IL (December 17, 2008) Zapwater Communications, Inc., the Midwest's premier boutique public relations agency, announces the addition of Halo [For Men] to its growing client roster. HALO [FOR MEN], located in Chicago's Gold Coast, Lincoln Park and Bucktown neighborhoods, offers men an ultimate escape and provides a hip, guy-focused and relaxing environment where men can comfortably enjoy salon and spa services. Zapwater has been retained to continue media relations for HALO [FOR MEN], officially open the new Lincoln Park location and raise the salons local and national profile. Zapwater will also launch and provide publicity for the all-new Urban Joe concept conceived by HALO'S own Robert Patrizi. Located in Wrigleyville, Urban Joe is the no appointments, no gimmicks, no nonsense destination for any guy looking for a great cut on-the-fly. In addition, Zapwater will provide publicity for Nicholas Joseph Custom Tailoring located in the HALO [FOR MEN] salons in the Gold Coast and Lincoln Park, Nicholas Joseph custom suits the city with "made for me" pieces such as shirts, trousers, three-piece suits and tuxedos. Perfect for men who appreciate both a proper custom tailored fit and personalization options, Nicholas Joseph fuses function and style at an affordable price. Zapwater will officially introduce Nicholas Joseph to the press through targeted initiatives on a local and national level. For additional information about Halo [For Men] and their services, please visit http://www.halochicago.com. For more information about Nicolas Joseph please visit http://www.nicholas-joseph.com. ### ZAPWATER COMMUNICATIONS ADDS BAR DEVILLE TO CLIENT ROSTER CHICAGO, IL (December 8, 2008) – Zapwater Communications, Inc., the Midwest's premier boutique public relations agency, announces the addition of Bar DeVille to its client roster. Owned and operated by nightlife veteran and serial entrepreneur Matt Eisler (of Empire Liquors and Angels & Kings), Bar DeVille features a hybrid space of vintage and modern pieces with strong European influences. This new corner tavern is all about maintaining a laid-back atmosphere while providing Chicagoans a one of a kind experience. This is the fourth concept for which Zapwater and Eisler have teamed up. For Bar DeVille, Zapwater has been retained to spearhead media relation and coordinate opening logistics Zapwater will also serve as the personal publicist to Matt Eisler. Bar DeVille is located at 701 North Damen Avenue in Chicago, IL. For more information, please call 312.929.2349. ### ZAPWATER COMMUNICATIONS ADDS THE GIBSONS RESTAURANT GROUP TO CLIENT ROSTER Restaurant Group Turns To Chicago PR Agency for PR Needs CHICAGO, IL (December 5, 2008) Zapwater Communications, Inc., the Midwest's premier boutique public relations agency, announces the addition of The Gibsons Restaurant Group. Zapwater has been retained to generate local and national media coverage and create top of mind awareness for all four restaurant concepts: Lux Bar, Quartino, Hugo’s Frog Bar and Fish House (Chicago and Naperville) and Gibsons Bar and Steakhouse (Chicago and Rosemont). “The restaurants of the Gibsons Restaurant Group are iconic and have become staple dining locations in Chicago among tourist, neighborhood, culinary and business audiences,” comments Zapwater’s David Zapata. “Zapwater is excited about working with such a great Chicago brand as Gibsons. The account will be lead by Annie Neyman, Group Director, Hospitality. For additional information about The Gibson Restaurant Group and their restaurants, please visit www.gibsonsrestaurantgroup.com. ### ZAPWATER COMMUNICATIONS ADDS NEW SHERATON TO CLIENT ROSTER CHICAGO, IL (September 2, 2008) Zapwater Communications, Inc., the Midwest's premier boutique public relations agency, announces the addition of the Sheraton Chicago Northbrook Hotel to its list of hospitality clients. Zapwater has been retained to handle media relations, event management and all opening logistics for the new North Shore hotel.
Located just 14 miles from Chicago O¹Hare International Airport and catering to area business travelers and visiting families, the Sheraton Chicago Northbook Hotel (www.starwoodhotels.com)
For additional information about the Sheraton Chicago Northbrook Hotel, please visit www.starwoodhotels.com. ### ZAPWATER COMMUNICATIONS ANNOUNCES PROMOTION OF NEW GROUP DIRECTOR CHICAGO (August 11, 2008) – Zapwater Communications, Inc., one of Chicago’s fastest growing Public Relations agencies, has announced the promotion of Annie Neyman from Senior Publicist to Group Director, Hospitality. Neyman will continue to manage client relations and media relations within the lifestyle practice area, while offering her extensive agency knowledge and experience to developing and growing Zapwater’s Hospitality Group. ### ZAPWATER COMMUNICATIONS' LIFESTYLE GROUP DIRECTOR PROMOTED TO VICE PRESIDENT Kiran Advani extends responsibilities within growing agency CHICAGO (July 9, 2008) Zapwater Communications, Inc., one of Chicago's fastest growing Public Relations agencies, has announced the promotion of Kiran Advani from Group Director, Lifestyle to Vice President, Lifestyle. Advani will continue to lead the agency¹s lifestyle practice, while also assuming additional responsibilities related to developing corporate structure and strengthening account services. ### ZAPWATER COMMUNICATIONS LAUNCHES LEGAL MARKETING SPECIALTY WITHIN CHICAGO (July 1, 2008) Zapwater Communications, Inc., one of Chicago's fastest growing Public Relations agencies, announces a new Legal Marketing Specialty within the agency's growing corporate practice. The specialty will address the growing need of small to midsize law firms looking to differentiate themselves in the competitive field. Allison Evans, who prior to joining Zapwater worked as a creative consultant for numerous high-level attorneys and other legal professionals, will manage client relationships for Zapwater's legal clients. Since 1973, Stephen Passen has regularly handled complex personal injury matters. He has been admitted to practice in Illinois since 1973, and is also admitted to practice before the United States Supreme Court (1980), Seventh Circuit Court of Appeals (1979) and United States District Court for the Northern District of Illinois (1973). ### ZAPWATER COMMUNICATIONS RETAINED BY FELDCO ### ZAPWATER COMMUNICATIONS RETAINED Zapwater plans to increase awareness and generate additional exposure for McMahan by showcasing her environmental practices and philanthropic work. Zapwater will also work collectively with McMahan's marketing and management team, and assist with Lynn's branding and creative marketing efforts for Trinity. Trinity is a boutique building and development company that focuses on sustainable, environmentally friendly products and practices. Trinity currently has projects in Illinois, Wisconsin, Colorado and Parrot Cay, a private island in the Turks and Caicos. McMahan has devoted her entire life to living "green." With extensive experience, knowledge and true passion for the green life, she focuses on finding ways to live environmentally sound without compromising luxury. For additional information on Lynn McMahan, please visit www.lynnsgreen.com ### ZAPWATER COMMUNICATIONS RETAINED BY CHICAGO Zapwater will work collectively with the event planning company, McGowan, Durpetti & Associates. This blacktie soiree will take place at Chicago Scenic Studios in the Goose Island neighborhood on September 13, 2008 from 8:30 p.m. to 1:00 a.m. All proceeds from Green Tie Ball support the efforts of Chicago Gateway Green. Solely dedicated to greening and beautifying the region's expressways, gateways and communities, Chicago Gateway Green was founded in 1986 to benefit the environment and improve the quality of life for millions of Chicagoland residents and annual visitors. Greenivale is a celebration of the sights and sounds of Carnivale from around the world with New Orleans, Rio and Venice all under one roof. The gala will feature culinary offerings from dozens of Chicago's finest restaurants, alluring libations, charitable gaming and fabulous live entertainment. For additional information on the Green Tie Ball, please visit www.greentieball.org ### ZAPWATER HIRES DIRECTOR OF BUSINESS DEVELOPMENT Prior to joining Zapwater, Evans worked as a creative consultant for numerous high-level attorneys and other legal professionals in the Chicagoland area. For the past five years, she has built and maintained strong relationships with many of them. In her role as a design specialist, Evans provided expert advice and developed design strategies to pitch to large trial teams. She worked with senior level executives consulting for large-scale projects and was responsible for upholding each client relationship. Evans has gained invaluable experience that will greatly benefit her success as the
### ZAPWATER CHOSEN TO INTRODUCE CHICAGO'S FIRST DRESS-ONLY BOUTIQUE CHICAGO, IL (May 5, 2008) Zapwater Communications, one of Chicago's fastest growing Public Relations agencies, is pleased to announce the newest client addition to its Lifestyle practice. Zapwater has been retained to handle media relations, event management and opening logistics for le Dress, the city's first dress-only boutique, that will open in May in Chicago's Wicker Park neighborhood. Zapwater will formally present the boutique to local and national media. ### ZAPWATER COMMUNICATIONS RETAINED BY DELTAK Deltak is focused on extending the mission, programs and reach of traditional universities to a broader geographic and more diverse population of students through online education. By partnering with prominent universities, Deltak helps its academic partners increase profitability by recruiting online student populations, all while maintaining their brand integrity and academic mission. "We are honored to have been chosen by Deltak as a preferred communications partner," commented Zapwater's President David Zapata. "We're excited to begin working with an established leader in online learning and the fine institutions that they partner with." ### ZAPWATER HIRES FIRST CFO Chicago, IL (April 14, 2008) – Zapwater Communications, Inc. is pleased to announce the addition of its first Chief Financial Officer, Mayra Camara. Camara brings an extensive background in both accounting and financial services as well as employee management experience. Camara will be responsible for strategic business planning, budgeting and forecasting, daily account functions and assisting with continued growth and expansion. Most recently, Camara was the Manager of Analytics and Assessments for Cohen Financial. She began her career as an accountant in tax, audit and corporate capacities. After five years in accounting, working for KPMG LLP and Peoples Energy, Mayra shifted her focus to real estate finance Prior to joining Cohen Financial, Camara served as the Vice President of Finance for Landmark Properties LLC, where she supported relationships between the company, its lending institutions, financial consultants and joint venture partners. She also spent six years at General Growth Properties, Inc. where she eventually graduated to Senior Manager of Financial Services. In this role, she was responsible for the hiring, training and project management of a department of fifteen analysts. “This is an exciting time for Zapwater. As we continue to grow aggressively, we need someone of Mayra’s experience and reputation,” states David Zapata, President of Zapwater Communications. “Her knowledge will be a tremendous asset as we continue our growth and planned expansion.” Throughout her career, Camara has gained extensive financial and accounting experience as well as invaluable employee management experience. She looks forward to contributing her talents to Zapwater Communications in her exciting new role as CFO in a new and ever-changing industry. For more information, please contact Zapwater Communications, Inc. at (312) 943-0333. ### ZAPWATER COMMUNICATIONS WINS TWO PRESTIGIOUS BULLDOG AWARDS SAN FRANCISCO, CA (April 7, 2008) – Zapwater Communications, Inc., one of Chicago’s fastest growing Public Relations agencies, has been named the recipient of two 2008 Bulldog Awards. ### ZAPWATER COMMUNICATIONS ADDS TWO NEW CLIENTS TO LIFESTYLE PRACTICE CHICAGO, IL (March 26, 2008) – Zapwater Communications, Inc., one of Chicago’s fastest growing Public Relations agencies, announces the additions of both The Abbey Resort and Fontana Spa in Lake Geneva and The Iron Horse Hotel in Milwaukee to its list of hospitality clients. Zapwater has been retained to raise the visibility and profile of both properties in Chicago, the Midwest and other important feeder markets. ### ZAPWATER’S GROUP DIRECTOR TAKES A ‘STEP UP’ “I am excited to utilize my personal and professional resources and relationships to empower women of all ages as well as help recruit new members and sponsors to the Chicago Chapter of Step Up,” states Advani. “I am passionate about continuing to grow in my philanthropic endeavors with the organization and look forward to my role on the board.” As a new member of Step Up’s Board of Directors, Advani will participate in various philanthropic projects geared toward assisting women and girls in need. The programs include teen empowerment, professional mentorship, women’s health and social networking. Step Up Women’s Network is a nationwide non-profit membership organization devoted to strengthening community resources for women and girls. It enables professional women to lend a helping hand in their community by offering their education, support and social networking skills. With the involvement of many dynamic women, the organization is able to provide underserved women and girls with the tools they need to build a brighter future. For over a year now, Advani has been at the helm of the lifestyle practice at Zapwater handling client relations, developing new business opportunities, and overseeing fashion, entertainment, education, and hospitality accounts for the agency. She has worked on several accounts such as trend jewelry line K.Amato, Japanese fusion restaurant RA Sushi, specialty shoe store Grace, HGTV personality Kelly Edwards, Sundance 2008 event for the Illinois Film Office, and education publishing company Shakespeare Squared, to name a few. ### ZAPWATER’S STAFF CONTINUES ITS EXPANSION Most recently, Holly worked at L.C. Williams & Associates where she specialized in home and corporate clientele such as Electrolux, Eureka, Shoplocal.com and U.S. Cellular. Ramsey began her career at Weber Shandwick Worldwide/Chicago, where she worked closely with national consumer clients Sears Roebuck and Co., Campbell’s and Staples. Her passion for PR has resulted in both national and local media attention for clients, strong relationships with media and the desire to create and execute innovative PR plans and events. She is looking forward to focusing on the fashion and lifestyle clients on the Zapwater roster and working to expand the rapidly growing firm. Ramsey received a Bachelor of Arts degree in Political Science from The Ohio State University in 2005. ### HUB 51 RETAINS ZAPWATER COMMUNICATIONS Chicago, IL (February 28, 2008) – Zapwater Communications, Inc. announces it has been retained by R.J. and Jerrod Melman to launch their new venture, HUB 51. HUB 51 is the first creation from a new corporation that will run independently of, but be affiliated with Lettuce Entertain you Enterprises, Inc.Zapwater, one of Chicago’s fastest growing public relations agencies, will be handling media relations and grand opening logistics of the new River North establishment, slated to open summer of 2008. ### ZAPWATER TO HANDLE MEDIA RELATIONS AND EVENT LOGISTICS AT The Flashpoint Academy party will also honor the Sundance premiere of the film “The Merry Gentleman,” one of this year’s Illinois submissions to the festival. The movie, directed by Michael Keaton and written by Ron Lazzeretti, is a romantic fable that features Keaton in a lead role. ### ZAPWATER LAUNCHES ZAPWATER TV With millions of video clips, daily uploads and a rapidly increasing audience, the world’s first online video network has become a valuable marketing tool. From businesses to bands to Oprah and P. Diddy, millions are using YouTube to share, promote and heighten awareness. Because Zapwater is always on top of the latest technology, it’s now using YouTube to showcase its clients. Known for its use of social networking tools, “The Zap Blog” was launched in 2007. It offers a more behind-the-scenes look into Zapwater, providing a casual forum for reflection and discussion. Zapwater’s YouTube Channel offers a forum dedicated solely to Zapwater clients. “We have seen great response to the Blog and are using this as another outlet to showcase the breadth and depth of our client roster,” said David Zapata of Zapwater Communications. Visitors can view Kanye West’s press conference at Hotel Sax, to a “Today Show” appearance by Father’s Rights attorney Jeffery Leving or decorating tips from HGTV star Kelly Edwards on ABC News Chicago. Zapwater invites you to learn, share and watch. Check back frequently to see more of Zapwater’s clients’ greatest hits, clips and happenings. ###
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