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2008 Bulldog Award Winner
Best Travel and Hospitality Campaign
In June 2007, Chicago welcomed a new addition to its hotel scene. After a $25+ million
dollar renovation, the city finally said goodbye to the dated House of Blues Hotel and
welcomed its more luxurious replacement, the Hotel Sax Chicago. Though many
associated the space with its former tenant, the Hotel Sax Chicago was a completely new
hotel and, thus, a new product. The complete makeover included renovation of all 353
guestrooms, lobby area, meeting and event space and bar. Located within Chicago’s
legendary Marina City, the Hotel Sax Chicago was introduced as a luxurious yet chic
hotel providing dramatic style and exceptional service in comfortable, uniquely Chicago
surroundings.
The hotel’s management company, Gemstone Hotels & Resorts International, LLC,
aimed to position the new lodging destination as an elegant, yet approachable alternative
to other downtown luxury hotels. They quickly began to establish unbeatable service
standards and an unprecedented level of comfortable luxury. Our goal, as the Hotel Sax’
public relations agency of record, was to introduce the new space and its artistic, eclectic
ambiance as a separate entity from the House of Blues Hotel. We wanted to inform the
public that the Hotel Sax Chicago was a new product on the hospitality market. In order
to convince Chicagoans and business and leisure travelers of the high level of luxury
offered by the new hotel, we introduced totally unique amenities and experiences. These
offerings set the stage for media attention and created an identity for the Hotel Sax
Chicago. More
2008 Bulldog Award Winner
Best Response to Breaking News
Since March, 2007, Zapwater Communications has served as the public relations agency
of record for the Law Office of Jeffery M. Leving. Jeffery Leving founded the firm
serving as an advocate for fathers’ rights focusing on representing men in divisive
custody and divorce proceedings through Matrimonial and Family Law. Our media
relations efforts have focused on publicizing Mr. Leving’s legal victories, expertise on
issues such as custody, divorce and parental alienation and his life-long advocacy on
behalf of fathers and their rights.
Jeffery Leving has been consistently recognized for his leadership and legal knowledge
on these issues. He was tapped by the Governor of Illinois to serve as Chairman of the
Illinois Council on Responsible Fatherhood, a state commission focused on improving
fathers’ rights. He also serves as President Emeritus of the Fatherhood Educational
Institute, a nationwide charity focused on promoting fathers’ rights. He also received an
award from the National Center for Missing and Exploited Children for his legal
expertise in connection with the Elian Gonzalez case. He is the author of two
groundbreaking books, “Father’s Rights” (Basic books) and “Divorce Wars” (Harper
Collins). Leving’s experience includes co-authorship of the Joint Custody Law and
testimony before both branches of the Illinois Legislature on Joint Custody,
Grandparent’s Visitation and Child Support Accountability bills. He has lectured locally
and nationally on family law issues. More
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